Behind Michael Bloomberg’s $3,000-a-minute ad campaign by benwerschkul of YahooFinance
That is how much Michael Bloomberg’s splashy entrance into the 2020 presidential contest is costing him, according to data from Advertising Analytics, a firm that tracks ad spending. The former New York City mayor has purchased time in a whopping 98 television markets around the country with millions more being spent on national ads.
Bloomberg is spending the most money – over $2.3 million – in the New York market. New York state doesn't vote until April 28. New Jersey voters will also see those ads and they vote even later. Story continuesWashington, D.C. – which doesn’t vote until June – is the recipient of $567,750 in advertising. The D.C. market does include swaths of Northern Virginia, which will vote on Super Tuesday.
Skipping early states, except for oneBloomberg failed to register for the New Hampshire primary on Feb. 11, 2020, but it won’t stop Granite state voters from likely seeing his ads. He purchased time in the both the Boston and the Portland, Maine, markets. Those TV stations reach large areas of New Hampshire.
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