Where theater meets Tik Tok! BeetlejuiceBway tiktok_us
has managed to remain a hyper-relevant touchstone of pop culture history. In 2019, however, it's relevant in a way that could have never been predicted back in 1988, all thanks to its reincarnation on Broadway.
Non-theater fans, and possibly even casual theatergoers, may not have been immediately aware that a stage adaptation of the beloved comedy debuted on Broadway in Spring 2019. The show, which is playing now at the Winter Garden Theater, has received generally positive reviews from critics, but even more exciting is the sprawling fandom that's developed around the musical.
TikTokers everywhere have taken clips of songs from the Broadway musical — including, but not limited to,"Say My Name,""Girl Scout," and"Day-O " — and started-inspired trends of cosplays, duets and general clownery. Pinpointing exactly why the new musical is the subject of mass-internet fanfare penetrating segments beyond just Broadway fans is a perplexing task, but that doesn't mean its newfound popularity is undeserved.
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