Price hikes, recession fears and a profusion of brands had already taken the fizz out of craft beer sales. Now Bud Light has sparked a conservative backlash.
Beer sales were already flat. Now a conservative backlash against one of the leading U.S. brands is only adding to the industry’s problems.
A strange brew of price hikes, recession fears and a profusion of brands had already taken the fizz out of craft beer sales. And now the Bud Light-Mulvaney partnership has sparked a conservative culture war, one in which musician Kid Rock has blasted 12-packs of Bud Light with a semi-automatic rifle and U.S. Rep. Marjorie Taylor Greene, a Georgia Republican, has filmed herself buying Coors in protest.
Still, the impact of any right-wing backlash could be eclipsed by a broader slowdown in the beer industry as inflation cuts into consumer purchases, craft beer becomes a barroom staple and brewers crank out a seemingly endless rotation of sours and hazy IPAs that more or less taste the same. Craft beer volume has lost some of its fizz for various reasons, chiefly the industry’s dependence on draft sales at restaurants and bars, which lost traffic during the pandemic.
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