A White beauty blogger was hounded by critics on Twitter after posting a video to TikTok of herself using a hair product designed with Black women in mind.
Two activists on Dr. Phil founded an organization called "Race to Dinner" where groups of White women host them and are lectured about how they are "racist."
Though the hair product had been advertised by its brand as a product for"all hair types," social media critics echoed the criticism and prompted the beauty vlogger to delete the video. During Athena’s allegedly problematic hair care tutorial – published in December 2022 – the vlogger brushed out her hair and applied a portion of the hair oil to her scalp. She then applied the same oil to the rest of her hair, which she put back into a ponytail to dry for several hours before washing it.started the backlash.
"When a product made FOR POC [people of color] is then used and popularized by non POC, companies tend to change ingredients and formulas to fit the majority of who is buying the product," one tweeted."MEANING it will no longer work the same for the targeted consumers."
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