Toy retailers expect to take £1billion from shoppers over the festive season and these are the top products that cash is set to be spent on
Barbie, a "Beast Lab" and an interactive digital pet are predicted to be among the top-selling toys this Christmas as the industry prepares to take an expected £1billion from shoppers over the festive season. The Toy Retailers Association has unveiled its annual DreamToys top 20, with old favourites Harry Potter, Lego Star Wars, Teenage Mutant Ninja Turtles and L.O.L Surprise! still claiming spots in the list.
The toys range in price from an £8.99 Squishmallows 7.5in plush toy to the £149.99 Harry Potter Hogwarts Castle and Grounds, while other pricey options include the Beast Lab and MINTiD Dog-E, both £89.99, and the £94.99 Hot Wheels City Ultimate Hauler. The list is selected by a panel of toy retailers and toy experts from small independents to large national chains, who pick them based on the "value they bring to playtime".
Paul Reader, chairman of the DreamToys selection committee, said: "Christmas is a magical time of the year, particularly for children, and this list provides gift-givers an authoritative and independent view on what we believe will be the most requested toys to help make that all important purchasing decision.
"The top 20 will be highly sought-after so, if families have a particular product in mind, my advice is to shop early to avoid disappointment. However, if you are simply looking for inspiration, I'd implore everyone to visit their local toy shop and speak to experts who can help suggest the perfect gift for under the tree."
Melissa Symonds, executive director of UK toys at data tracker Circana, said: "With more than £1billion spent on toys each Christmas, the festive season remains the most important time of year of the toy industry. Much of this spend is influenced by gift guides, with 55% of parents saying they use toy lists as guides to buy gifts for their children.
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