For NYFW, BCBGMAXAZRIA has decided to showcase its latest collaboration with celebrity stylist Maeve Reilly in a different venue: the metaverse.
The advantage of the metaverse is that you can create your avatar to look any way you want. So Riganello said he added more hair to his digital doppelgänger and Reilly said she tweaked her jawline.Guests checking into the BCBGMaxAzria metaverse fashion show will be the first to view the collection in this format. All styles will be available to shop in the real world, company executives said.
“A lot of people don’t have a chance to go to a fashion show, or if they view it on video, they’ve seen that sort of thing a million times,” Reid noted. “Here, they can jump into this new medium and see something fun and exciting where they can check out the collection.”The collection, which retails online for $198 to $428, includes minimalist menswear-inspired tailoring, eveningwear, minidresses and floor-length maxidresses.
“This was presented to me as an eveningwear collection, and I had never been able to do eveningwear before,” said Reilly, who as a stylist has worked with celebrities including Megan Fox, Hailey Bieber and Winnie Harlow. “I was excited about it because I’ve obviously done so much red-carpet dressing over the years. I liked the idea of being able to create pieces that my clients could wear.”
This also filled her early childhood dream of being a designer, but she couldn’t draw or sew. Instead, she studied business at the Fashion Institute of Technology in New York before embarking on her career. “It was fun to scratch that itch,” theVirtual runway shows are becoming another way for fashion brands to extend their reach to fans and customers.
But BCBGMaxAzria decided to do its own metaverse fashion show ahead of Metaverse Fashion Week to coincide with New York Fashion Week. “I think this broadens our reach,” Reid said. “I think we will learn a lot from this and have a lot of fun.”
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