Battered in its home market in Hong Kong, the once dominant free-to-air TV broadcaster Television Broadcasts (TVB) is eyeing further expansion of its international OTT platform through the co-produ…
) is eyeing further expansion of its international OTT platform through the co-production of drama series. It also wants a piece of the Asian e-commerce market.
Desmond Chan, TVB’s deputy GM, who oversees the broadcaster’s legal and international operations, told Variety that the company is planning to co-produce drama series with local partners in Thailand and Vietnam to boost the proportion of new original content on TVB Anywhere, TVB’s global OTT platform.
TVB group income from new media, including local OTT platform myTV SUPER and Big Big Channel businesses, was up by 17% year-on-year in 2019. TVB Anywhere, which relies on paying subscriptions, had a registered user base of more than 13.7 million worldwide at the end of last year.TVB has used its digital platforms to grow e-commerce within Hong Kong. Now it sees room to duplicate that in Southeast Asia, though it has not locked in partner companies.
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