Black History Month Collection From Bath & Body Works Receives Criticism
Hightower said the company has been an “active supporter” of her organization for the last decade and donates to “Empowerment Day,” its annual signature event. She said the company’s associates have also been “frequent and engaged” volunteers and have helped with the organization’s COVID-19 vaccination drives.Yates, the activist, believes more should've been done to prepare for the launch of the collection.
After George Floyd’s death sparked an avalanche of protests against racism and police brutality in 2020, many corporations promised to diversify their workforce, support minority-owned businesses and donate to community organizations. But some analysts say many of them are struggling to hit the right tone.
“But they are not extremely comfortable with knowing what to do,” Chatterjee said. “So they get it wrong on many fronts."
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