Barneys New York is back thanks to a nostalgic collaboration with Hourglass. Vogue gets a first look.
If, over the next few weeks, you should find yourself in New York City, and notice some commotion around the SoHo area—Prince Street, to be precise—then here’s a little secret. Storied department store Barneys New York is back, for a limited time only. Having shuttered in 2019, Barneys has been much missed in the beauty and fashion retail landscape. Much more than just a store, it was a cultural barometer of all that was cool , and the launchpad of too many brands to count.
There are so many who have these amazing memories and nostalgia for it all, how do we do it justice?” They landed on bringing brands—both big and small—on board in line with Barneys’s core values of mixing well-known names with new discoveries.
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