Mattel Film executive Kevin McKeon says Daniel Kaluuya's upcoming Barney movie isn't necessarily for kids, saying adults are the target audience.
Mattel Films executive Kevin McKeon says the upcoming Barney movie is not necessarily going to be aimed at kids. Produced by Get Out star Daniel Kaluuya, Barney is based on the purple dinosaur of the same name, a beloved childhood character created by Mattel. Kaluuya has said he wants to explore the themes of Barney as a whole, seeing if they hold up to this day.
SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT We’re leaning into the Millennial angst of the property rather than fine-tuning this for kids. It’s really a play for adults. Not that it’s R-rated, but it’ll focus on some of the trials and tribulations of being 30-something, growing up with Barney—just the level of disenchantment within the generation.
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