“Barbenheimer” didn’t just work – it spun box office gold.
The social media-fueled fusion of Greta Gerwig’s “Barbie” and Christopher Nolan’s “Oppenheimer” brought moviegoers back to the theaters in record numbers this weekend, vastly outperforming projections and giving a glimmer of hope to the lagging exhibition business, amid the sobering backdrop of strikes.
The only real casualty was “Mission: Impossible: Dead Reckoning Part I,” which despite strong reviews and a healthy opening weekend fell 64% in weekend two. Overshadowed by the “Barbenheimer” glow as well as the blow of losing its IMAX screens to “Oppenheimer,” the Tom Cruise vehicle added $19.5 million, bringing its domestic total to $118.8 million.
“Oppenheimer” audiences meanwhile were 62% male and 63% over the age of 25, with a somewhat surprising 32% that were between the ages of 18 and 24. “Nolan’s films are truly cinematic events,” said Jim Orr, Universal’s president of domestic distribution.
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