'Barbie' 2: Mattel Execs Want to Create a Whole Franchise
The Big Picture It looks like audiences are heading back to Barbie Land, with a sequel to Barbie in early development at Warner Bros. After the massive success Greta Gerwig's film saw at the box office, it was only a matter of time before the studio decided they would like to move forward with the narrative established by Margot Robbie's protagonist.
"Barbie, as a brand, has many different iterations. The product lines of Barbie is a very broad brand. In addition to the main Barbie figure, she has family, she has a lot of elements around in her universe. It’s a very rich universe… It’s a very broad and very elastic brand, in terms of opportunities."
The Chief Executive Officer also explained that there is no rush to get the second Barbie movie on the big screen, opting for taking their time to come up with the best story possible: "At the outset, we’re not saying, ‘Okay, let’s think already about movie two and three.’ Let’s get the first one right and make that a success. And if you do that, opportunities open up very quickly, once you establish the first movie as a successful representation of a franchise on the big screen.
It remains to be seen if Robbie and Ryan Gosling will reprise their roles as Barbie and Ken, respectively, after talking about their differences during the first installment. No official confirmation for the actors' return has been disclosed by the studio. Barbie thought the only way life could work in her home was if all of the Barbies ruled every aspect of existence in Barbie Land.
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