Barbenheimer's success may teach the wrong lesson.
Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT After a monumental opening weekend, the success of Barbie and Oppenheimer is clear for all to see, but Hollywood may learn the wrong lessons. Both Barbie and Oppenheimer have been hugely successful in their own right, with their opening weekend making $511 between them. Oppenheimer has made over $700 million so far in its box office run, while Barbie became Warner Bros.'s highest-grossing movie in U.S.
Why Barbenheimer's $245 Million Bet Massively Paid Off After A Year Of Hype Barbie and Oppenheimer have made massive profits compared to their sizable budget, emphasizing the gamble taken on these films paid off. With a $100 million budget, Oppenheimer has smashed box office landmarks. They include the $700 million grossed already, becoming the highest-grossing R-rated movie of the year and the highest-grossing World War II film of all time.
Barbenheimer's Success Won't Be Easily Replicated After seeing the success of Barbenheimer, Hollywood will be eager to replicate it, but this is the wrong lesson to learn from the triumph. With the cast, crews, and audience marketing being so special, Barbenheimer isn't the type of success story that comes around all too often. While an annual summer double bill sounds fun on paper, both movies were high-quality films crafted for their own audiences.
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