Bill Greening is the principal designer for Barbie Signature at Mattel Toys. Not only does he create the infamous doll, but he has also been collecting Barbie since 1988 – a large number of them on…
Everyone has a Barbie story to tell.
As summer sizzles, “Barbie” is burning hotter than ever in the international consumer psyche. Greta Gerwig’s critically praised new comedy, starring Margot Robbie, took in a massive $93 million in North America in its second weekend, according to studio estimates Sunday — a week after a $162 million opening. The film reaped another $122.2 million internationally over the weekend. Its global tally has topped $775 million, numbers that many experts are hailing as a post-pandemic milestone.
William “Bill” Greening a Long Beach local and a CSULB alum is living every Barbie-loving child’s dream. Not only has Greening been collecting the fashionable doll since 1988, but he is also the principal designer for Barbie Signature for Mattel Toys. His home has a room dedicated to his collection in Long Beach on Wednesday, July 26, 2023.
William “Bill” Greening a Long Beach local and a CSULB alum is living every Barbie-loving child’s dream. Not only has Greening been collecting the fashionable doll since 1988, but he is also the principal designer for Barbie Signature for Mattel Toys. His home has a room dedicated to his collection in Long Beach on Wednesday, July 26, 2023.
It takes between a year to 18 months from idea to Barbie showing up in her retail box, Greening said. Designers and teams can be living in 2023 but they are already looking at dolls that will be coming out in 2024 and then are starting to ideate dolls for 2025.Greening grew up in the City of Orange in northern Orange County. At 3 years old, Greening would take his Malibu Barbie, Skipper and PJ outside to play in their toy pool and, eventually, into his family’s own — real — swimming pool.
“I think I would say almost every Barbie collector wants to own the original,” he said, “the first of what became this legend – I think is exciting.” Greening started attending Fullerton Junior College as an art major and at some point, he said that a light bulb came on. “I thought if I switch to fashion design from art, maybe someday I could land a job for Mattel,” he said.
The same year, Greening met the creator herself – Ruth Handler – at a doll signing and showed Handler his first design. Greening said Handler was “really gracious” and signed the box.
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