One theater owner says, “We’ve been planning for [Barbenheimer] for months. We have enough screens to accommodate everyone.”
“It stemmed from a joke, and then we started to actually create a plan,” Konikoff says. “So, the double bill is a little wedding-adjacent party.” As soon as the second movie lets out at 1 a.m. — “it’s bed!” he adds. “And then we drive to the venue. There’s not a lot of sleep, but you gotta do what you gotta do.”
But his daughter believes the movies have more in common than meets the eye. “They’re both questioning the nature of humanity.” Cinemas have been joining in the excitement, offering pink beer and setting up “Barbie”-themed photo ops in the lobby. There’s less fun to be had with “Oppenheimer,” which may be best accompanied with cigarettes and black coffee or a martini to cope with the bleak subject matter But at the Texas-based Flix Brewhouse chain, there’s an economical incentive to embracing “Barbenheimer.” Brave patrons who watch both films on opening weekend will receive a free movie ticket to redeem at a later date.
Some cinephiles believe it’s because the two filmmakers inspire a particular kind of loyalty in their fans. Nolan, who has delivered commercial winners like “The Dark Knight,” “Inception” and “Interstellar,” and Gerwig, the indie favorite behind “Lady Bird” and “Little Women,” are the rare directors who can draw audiences on their name alone.
Others point to the humor in the stark juxtaposition of the tone, style and, well, everything else about the two films.
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