Women drove the historic Barbie opening, while Christopher Nolan’s Oppenheimer only ranked above Greta Gerwig’s movie in India.
“Barbenheimer" didn't just work – it spun box office gold. The social media-fueled fusion of Greta Gerwig's Barbie and Christopher Nolan's Oppenheimer brought moviegoers back to the theatres in record numbers this weekend, vastly outperforming projections and giving a glimmer of hope to the lagging exhibition business, amid the sobering backdrop of strikes.
It's also the first time that one movie opened to more than US$100 million and another movie opened to more than US$80 million in the same weekend. When all is settled, it will likely turn out to be the fourth biggest box office weekend of all time with over US$300 million industrywide. And all this in a marketplace that increasingly curved towards intellectual property-driven winner takes all.
Women drove the historic Barbie opening, making up 65 per cent of the audience, according to PostTrak, and 40 per cent of ticket buyers were under the age of 25 for the PG-13 rated movie. Both Barbie and Oppenheimer scored well with critics with 90 per cent and 94 per cent on Rotten Tomatoes, respectively, and audiences who gave both films an A CinemaScore. And social media has been awash with reactions and"takes" all weekend – good, bad, problematic and everywhere in between – the kind of organic, event cinema, watercooler debate that no marketing budget can buy.
"Nolan's films are truly cinematic events," said Jim Orr, Universal's president of domestic distribution. "It was a truly historic weekend and continues the positive box office momentum of 2023," said Michael O'Leary, President & CEO of the National Association of Theatre Owners."People recognised that something special was happening and they wanted to be a part of it."
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