“I have decided to go back to my roots in fashion as well as to the roots of Balenciaga, which is making quality clothes – not making image or buzz.”
Now, the Georgian fashion designer is planning to take a break from ruffling feathers and shift his focus to designing clothes.
“I realise that my work has been seen as provocative, but this specific situation would never be part of my, you know, provocative nature,” DemnaDemna Gvasalia, who goes by his first name only, previously apologized for the “inappropriate” ad, and now says he will focus on simply making clothes rather than shock value.
Demna said that he was “shocked” and “completely stunned” to learn about the court document props seen in the background of another Balenciaga ad, printed with the Supreme Court ruling in the case of United States v. Williams — which confirmed that First Amendment rights did not include the promotion of child pornography.
He called the presence of these documents in two separate photoshoots that were filmed in different locations months apart a total “coincidence,” but vowed to be more involved in every detail of his brand’s campaign ideation and have others oversee the details more stringently.
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