We speak to the regional heads of five luxury car brands to find out.
“I foresee another year of consolidation as we bottom out of the COE cycle, although I anticipate marginal improvement in premium sales in the back end of FY23, when COE quotas start to see an increase. However, overall market volumes will remain subdued, notably for the non-premium players.
JLR is already in the midst of an electrification transformation. In 2021, we announced our global Reimagine strategy driving the electrification of our vehicles. We aim to become an all-electric luxury brand by 2025, and are already seeing an increasing shift in demand towards PHEV and BEV. Our business has carefully planned our transition to ensure we deliver the right products to our markets.
Luxury automotive customers are not just looking at cars as a mode of transport; the car is part of their lifestyle and should resonate with their values. The COVID-19 pandemic brought about a renewed focus on sustainability, onboard wellness and the pursuit of speciality travels to make up for lost time. Brands are also embracing and finding more opportunities to engage with prospective and existing customers on metaverse platforms.
“In my view, 2023 will remain a buoyant market for the automotive luxury segment in both Singapore and the Asia Pacific region due to the growth in the ultra-rich segment within Asia, which has seen big increases year-on-year, as compared to the United States and European continents. The chip shortage has already been well-managed with proper planning and sourcing from various suppliers so I do not see it as an issue moving into 2023. A lot of investments by these firms have already brought supply chains back to a normal and healthy level.
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