Auto shows are changing, but changing into what?
and an exhibit of dinosaurs trampling by vehicles. Shows only need a few spotlight reveals to get significant press attention, which in turn generates publicity to get the public to put aside their weekend plans and come to an auto show.
Rather than treat these reveals as traditional press conferences, companies and the shows would be wise to think unconventionally, perhaps streaming them on Amazon Prime, Peacock or Hulu and packaging them up to create content that is interesting for consumers, highlights the new products and casts a sheen back onto the shows themselves. Don’t do a lame infomercial, obviously, but there’s opportunity here to try something new.
Next week the Paris Motor Show returns after missing the 2020 rotation due to Covid , followed by Los Angeles in November. CES in January is sporadic for car news and the Chicago show in February is usually a fairly quiet affair from a news perspective. By the time the New York event rolls around in the spring, we’ll have a better feel for what’s next, and hopefully have witnessed some creative ways shows can evolve.
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