The 'multi-year, multi-faceted' agreement allows the Rupert Murdoch-controlled pay-TV group to retain WBD content down under, but it also gives both parties flexibility as they further develop their streaming strategies.
Foxtel, a Rupert Murdoch-controlled company, currently counts 4.4 million pay-TV and streaming subscribers across its services in Australia. With the help of HBO content, the company’s flagship Binge streaming service has quickly scaled to 1.44 million subscribers since its launch in May 2020.
Foxtel Group CEO Patrick Delany celebrated the deal as confirming his company’s status as the “partner of choice” in Australia for Hollywood’s top studios. But he also noted the deal included flexibility, reflecting the extent to which both partners’ streaming strategies are still under development. “We are delighted Warner Bros. Discovery chose us as we continue our long-standing partnership together with optionality at its core,” he said.
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