.Sephora has taken the 15PercentPledge — but where do we go from here? AuroraJames
that clearly states the three steps of the process a company must implement when taking the 15 Percent Pledge and has also included a petition that you can sign to stand with and support the pledge.
James enlisted artist Mona Chalabi to create the above graphic — which you might've seen floating around social media — that outlines how Black-owned businesses have seen major struggle since the start of the COVID-19 pandemic, far more than any other racial group, and encourages big businesses to look around them and see the ways in which they can help long-term and put money and resources back into Black communities consistently. Of course, shoppers can help too.
Read ahead to find out more, and then check out the brands that are taking"verbal" pledges via Instagram — which is really just the start of this necessary commitment.Aurora James : A handful of other retailers [besides Sephora] have vocally committed to the pledge, but it's about creating attainable goals and milestones, which requires further conversations with these brands. We are currently working through how businesses can notify their customers that they are supporting the 15 Percent Pledge. Whether that comes in the form of a badge or in some other way, we'll roll that out soon.
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