Audrey Gelman Pivots to Cottagecore

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Audrey Gelman Pivots to Cottagecore
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The Six Bells, Gelman’s new boutique featuring quaint textiles and kitchenwares, quickly became the subject of derision online — so obviously, we visited

Photo-Illustration: by The Cut; Photos: Getty Images, The Six Bells When reports came out last week that Audrey Gelman, founder of the shuttered feminist utopia the Wing, had opened a “country store” in Cobble Hill, an upscale Brooklyn neighborhood, I rolled my eyes so hard my eyeballs just about left my skull. I was not alone. The Six Bells, Gelman’s new boutique featuring quaint textiles and kitchenwares, quickly became the subject of derision online.

Given all of that, it’s easy to forget how covetable the Wing and its plush Glossier-pink couches once were. Even those of us who never made it through the minimalist rounded archways of its brick-and-mortar locations recognize its color-coded bookshelves and caned chairs — a textbook example of the “millennial aesthetic.” “Say whatever u want about Audrey G — her influence on the interiors of rich women is hard to overstate,” writer Kathryn Jezer-Morton tweeted this week.

And sure enough, drawn in by the prospect of hate-browsing this problematic fairy tale/brand concept, I soon came to the realization that, actually, I would very much like to buy some of this stuff. The shop’s tin ceilings, rustic hutches, and sun-soaked yellow walls make it feel like Nancy Meyers designed a farmhouse — and frankly, I’m ready to move in.

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