Luxury watch manufacturer Audemars Piguet faces backlash for teaming up with rapper Travis Scott's streetwear label Cactus Jack. Despite the criticism, the collaboration proves successful with the collection selling out quickly.
Genuine question on the r/Watches subreddit: “Why is a large part of the watch community so hateful and unhinged?” Hold on there, Redditor, you might think: some of Esquire’s best friends are in the “watch community”. Then Audemars Piguet goes and releases a line of merchandise with Travis Scott ’s streetwear label Cactus Jack and the reaction is so, er, strong, you figure...
maybe they’ve got a point? The problem, as some people saw it: that the 149-year-old Swiss manufacturer of luxury watches and clocks would team up with the 32-year-old American rapper and serial Air Jordan collaborator. This, from the creators of the world’s first minute-repeating movement! Sure, it was a stretch to imagine Jules Louis Audemars in a $60 Cactus Jack dad hat, or Edward Auguste Piguet protecting himself from the Jura Mountain chill in a similarly styled $1,850 leather bomber when the collection was unveiled — and promptly sold out — on 5 December. But times change! Plus, there was also a collaborative watch. (Happily, Audemars Piguet still made those, too.)And what a blinder it wa
Audemars Piguet Travis Scott Cactus Jack Luxury Watches Collaboration Backlash
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