Not much is left to chance in an Ed Sheeran campaign these days, but his label deal actually sprang from a random encounter. Call it a tale of two Eds: Ed Howard, then head of A&R for Atl…
caught up with Howard in London to talk about his working relationship with the man he calls “the best songwriter of this century.”Ed’s always asked people for their opinions, not just someone who’s nominally working as an A&R. He plays a lot of music to a lot of people – friends, family, musicians, songwriters – in the run-up to decisions he needs to make musically. It’s a real strength of his. He’s very open-minded and inquisitive, and that’s really helped him in his career.
You’ve got to think what each artist needs, and it changes so much. Ed was 18 when I met him, and he needs different things now to then. Often, over time, artists naturally need less input. They grow more confident, meet more people and make more decisions about people they do and don’t want to work with. When they start, often we’re making introductions and helping that person. Everyone needs different levels of encouragement versus reality versus ideas and help musically versus editing.
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