At Gucci Cruise 2024, cyberpunk goth stompers, glittering hoodie gowns, and reinvented bomber jackets paid homage to digital-age dressing.
opened its new Peter Marino-designed Beverly Hills boutique. Models hit the roller-rink-turned runway in terry cloth tweeds, glittering robe coats, chunky white sneakers, and gowns that called to mind Tinseltown’s Golden Age of glamour. It was all perfectly on theme for a wardrobe that conjures California dreams.
A week later, on May 16, Gucci became the first brand to ever hold a fashion show at the 14th century Gyeongbokgung Palace in Seoul. To a soundtrack created by Jung Jae-il, composer for such projects asmodels including Sora Choi and Karen Elson traversed the historic courtyard wearing the final collection from Gucci’s in-house studio team ahead of Sabato de Sarno’s debut as creative director this fall.
Here, a look at the highlights. Check back often as we track the latest and greatest to hit the resort runways.An homage to digital-age dressing. Cyberpunk goth stompers, glittering hoodie gowns, reinvented bomber jackets, skateboard bags, and edgy evening wear featuring playful jelly cake and cat illustrations by the South Korean artist Ram Han.The denizens of Seoul and a global wardrobe that transcends borders.
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