Cupertino promises private smarts, on-device or in the cloud
At its Worldwide Developer Conference on Monday, CEO Tim Cook proclaimed from the roof of Apple's headquarters the arrival of"profound" intelligence capabilities in the iPhone giant's products.
The Mail app is finally getting Gmail-style message categorization that sorts missives into Primary, Transactions, Updates, and Promotions views, while highlighting Priority Messages - again using machine learning. Priority Notifications will also be flagged this way. And the Notes and Phone apps will let users record, transcribe, and summarize audio.
With Apple's pending software releases for iOS, iPadOS, and macOS, Siri users can type commands as well as say them, and Siri should be able to follow along in either mode while maintaining context. Thus a query about weather in a location could be followed by a command to make an appointment"there" and Siri should infer that"there" means the location mentioned in the previous exchange.
Federighi said that when a user makes a request that utilizes an AI model, Apple Intelligence determines whether the request can be processed on-device and, if it can't, processes it privately on Cupertino's servers. Federighi said users will be asked before any information is shared and that support for other models is planned.
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Apple Intelligence could be bad news for AI gadgetsDaniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.
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