Aston Martin boosts revenues and slashes losses in 2021
The financial improvements are a result of the impact of the marque's Project Horizon transformation strategy, implemented by new CEO Tobias Moers and chairman Lawrence Stroll. Ultimately, Aston is aiming for 10,000 sales, revenues of £2bn and £500m pre-tax earnings by 2024/2025.
In addition, the average selling price of an Aston Martin climbed from £136,000 to £150,000 in 2021. The DBX SUV continued to be the brand's strongest-selling model by a comfortable margin, accounting for around half of its global sales and taking a 20% share of its segment. Notably, around half of DBX customers are new to Aston Martin.
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