Do supermarket profits signal that they could and should be doing more for customers?
we’ve led the charge and challenged supermarkets to use our index and to do more to help their customers. We know supermarkets have faced their own cost pressures, but their success over the Christmas period only serves to underline the fact that they have leeway to do more.
Second, make sure budget lines for affordable essential items are widely available, including in their convenience branches and especially in areas of the country where there is the greatest need. We hear too often from consumers that they are struggling to find the cheapest products in their local supermarket.
Third, direct marketing budgets and promotions to tailor support to those who are struggling. That means fewer flashy ad campaigns and BOGOF deals on crisp multipacks and more offers, top-ups, vouchers and loyalty card benefits on a wide range of nutritionally-balanced products, targeted at customers who could really use the help.
Supermarkets are an essential sector, relied on by millions to put food on our tables. We were reminded of their importance during the pandemic – and they are again required to help us get through difficult times.email [email protected]
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