The price reductions are effective from Wednesday, October 11, in all stores that stock the products as well as online
The supermarket chain said it was slashing the cost of both branded and own-label products to help shopping bills as families across the UK continue to struggle with the impacted by the cost-of-living crisis. The retailer, owner by Blackburn's Issa brothers, is investing £9m to lower prices by an average of 14% on 232 key products that customers buy each week.
Kris Comerford, Asda’s chief commercial officer, said: "While the recent fall in inflation is welcome news, the average UK household is almost £80 per month worse off compared to two years ago, according to our latest Income Tracker data. This is the third price drop campaign we have launched in the last four months to support our customers, and our investment is focused on lowering the prices of popular products that make up the core weekly shop.
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