Asda's winter warmer will return on November 1 and last until the end of February
Asda's popular £1 winter warmer deal to support over 60s has been brought back in time for winter. The deal is aimed at helping those who continue to face increased financial pressures during the cost-living crisis.
The deal is available at 205 cafes across the UK. The retailer first launched Winter Warmers in November 2022 for two months in a bid to support older customers struggling with the cost of living crisis.The initiative saw over 650,000 £1 soup meals served, the retailer has extended the deal until February 28, 2023. The offer is available all day, every day and will run alongside the Kids eat for £1’ offer which continues to be hugely popular, with more than 2.
"Last year we served over 650,000 meals to the over 60’s in two months, by bringing the initiative back for 2023 and extending it until February we hope it will prove just as impactful across the winter months for those who need it most.”
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