From November 1 until the end of February 2024, millions of people will be able to enjoy the meal deal at any of Asda's 205 cafes
Asda is handing out a hot meal and unlimited tea or coffee for just £1 to millions of shoppers from today .
The offer will be available all day, every day across the supermarket giant's 205 cafes - but only certain customers will be eligible to get it. The retailer, owner by Blackburn's Issa brothers, is offering people aged 60 and over the chance to enjoy soup, a roll and unlimited tea and coffees for just £1 between now and the end of February 2024.
The 'winter warmer' meal deal was first launched in November last year for two months in a bid to support older customers who were disproportionately affected by the cost of living crisis. Asda said 65-to-74-year-olds experienced a £163 year-on-year drop in disposable income in August 2022 and the initiative saw more than 650,000 £1 soup meals served.It is now back by popular demand and will run alongside the 'Kids eat for £1’ offer which has seen more than 2.
Kris Comerford, Asda’s chief commercial officer said: "We know winter is set to be incredibly hard for thousands of pensioners as they continue to worry about how to keep themselves warm in the face of rising living costs and on a fixed income. Last year we served over 650,000 meals to the over 60’s in two months, by bringing the initiative back for 2023 and extending it until February we hope it will prove just as impactful across the winter months for those who need it most.
Selected Asda stores also run a ‘Community Cuppa’ campaign in their cafes by creating space for community groups who may otherwise struggle to meet due to rental costs or high energy costs. Spaces are available on weekdays in November and December from 2pm to 6pm and all community group members who visit will receive unlimited free tea or coffee.
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