Asda owners Issa brothers launch £1 meal deal for over 60s to help with cost of living crisis
Asda is offering soup, a roll and unlimited tea or coffee to over-60s this winter as part of a new meal deal offer.
The new initiative will run alongside the current ‘Kids eat for £1’ offer which bosses say continues to be hugely popular. More than 557,000 meals have been served since the launch in late June.The supermarket’s latest Income Tracker shows those aged 65 to 74 experienced a £163 drop in disposable income in August, compared to last year, as rising inflation continues to outstrip pension and savings growth. This research aligns with findings from Age UK who estimate that 2.
"The Asda Foundation will support grassroots organisations who are providing a lifeline in their communities during these tough times."
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