Asda has joined Iceland in cutting the price of baby formula, following a 7% price cut by manufacturer Danone. Both supermarkets will pass the savings on to parents, and Asda will also allow customers to pay with rewards scheme vouchers.
Two major supermarkets are passing the savings on to their customers – from tomorrow Asda has become the second supermarket to cut the price of baby formula , after Iceland last week said it would be cutting the cost of Aptamil . it comes after manufacturer Danone , which makes Aptamil and Cow & Gate products, said it recognised 'the challenges faced by parents due to inflation' and agreed to a 7% price cut to retailers.
Both Iceland and Asda will pass these savings on to parents, and Asda also said it will let customers pay for baby formula using their rewards scheme vouchers for the first time. It's expected more supermarkets will follow sui
Asda Supermarket Baby Formula Price Cut Savings Iceland Aptamil Danone Parents Rewards Scheme
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