A pandemic-triggered drought of new voters has progressives desperately moving to reinvent the anachronistic institution of voter registration drives.
, saw its unconventional tactics rewarded with an explosion of interest amid the recent racial justice protests. More than 98,000 people registered through its platform in June, a nearly ten-fold increase over May, which was already a decent month for new registrants.half of the country’s voting-eligible Latinos reported they never got contacted
, a new organization co-chaired by Michelle Obama and stars including Lin-Manuel Miranda and Janelle Monae, has mobilized tens of thousands of young voters by seizing on what is trending and on the energy of the current protests.When #couchparty started trending on Twitter — signifying the popularity of DJ D-Nice’s online tunes-spinning for people stuck at home — the group pounced, launching its own virtual couch parties with him.
Those early numbers also showed people of color and voters under 40 making up a smaller share of new voters in April and May than previously. That gap, analysts at TargetSmart say, may have closed in June, when nationwide anti-racism protests ignited the interest reflected in the numbers posted by groups like Voto Latino and When We all Vote.Yet many progressives are alarmed.
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