While car ads may be hawking great deals available on cars that don’t exist on lots, dealers are faced with the dilemma of being out-of-sight, out-of-mind if they don’t keep brand awareness out in public.
Oli Ponce of Elgin, the general manager at Hawk Nissan of St. Charles, stands by one of the new vehicles available at the dealership.
Oli Ponce of Elgin, 52, who works as the general manager at Hawk Nissan of St. Charles with 35 years in the car industry, said consumers shouldn’t assume end-of-the-season ads to be hitting all their targets.“There are these national ads that go out all over the country. We can’t order anything – I can’t speak for other brands but for us – it’s whatever we can get from the factory,” he said. “The national ads, let’s say for something like the Nissan Leaf, which is huge in California.
CEO of the Fox Valley Auto Group Emir Abinion of St. Charles stands by some new cars on his Volkswagen lot recently. Throughout much of the summer, there were few new cars there. Normally, Abinion said his lot would hold “a couple hundred vehicles” adding that “I don’t see that number happening any time soon.”
General sales manager at Gerald Hyundai in North Aurora Alex Kapouranis said 70% of his sales are ordered in advance, with the rest coming from the small supply of vehicles that trickle in. “Having more cars on the lot doesn’t increase your business as much as people might think. The market is changing, the way people buy cars. They research everything online and a lot of people do all the numbers and check the car out on videos,” he said.
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
German autos association sees lower passenger car deliveries in U.S., Europe | AutoblogGerman autos association VDA dampened its forecast for the passenger car market in the United States and Europe, citing inflation, interest rates and ongoing supply chain troubles.
続きを読む »
Elana Scherr: Out of Stock, Out of MindSupply-chain shortages aren't just for carmakers and new-car owners. They're also affecting those of us trying to keep our classics running.
続きを読む »
Utahns want 'Free Fare Forever' after another two days of free UTA rides this weekUTA hopes these free fare days will persuade more Utahns to try leaving the car at home for once, and continue to do so, even when the rides have a cost.
続きを読む »
“Napa Was a Ghost Town”: Why California Wine Country Had a Surprisingly Slow SummerHotel bookings in the area are down, but there's reason for local business owners to remain hopeful.
続きを読む »
Spare the Air Alert issued for Bay Area amid forecast heat SaturdayA Spare the Air Alert has been issued for anticipated smog during Saturday's higher temperatures, officials with the Bay Area Air Quality Management District announced.
続きを読む »