Formula 1 is back on familiar turf this weekend at the Monaco Grand Prix, a glamour-wrapped race that has been a fixture since 1929. While many of the track contours and Côte d’Azur vistas ar…
is back on familiar turf this weekend at the Monaco Grand Prix, a glamour-wrapped race that has been a fixture since 1929.
Formula 1 dates to 1950 and its current world championship season runs from March to November, spanning 23 races in 21 countries on five continents. Goosed by the Miami tune-in, TV ratings thus far this year have jumped 49% over 2021 levels. Domenicali preferred not to talk numbers or specific suitors, emphasizing that a number of possibilities are still in play. He acknowledged speculation that Netflix, despite its past vows not to pursue live sports, might be induced given the popularity of, which it just reupped for two more seasons. Fellow tech titans Apple and Amazon can’t be discounted as possible streaming-only homes given their aggressive moves with the NFL and Major League Baseball.
Demographics, not just ratings momentum, appear to be another element in F1’s favor as advertisers increasingly seek out ways to reach well-defined targets.
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