Southwest is dealing with three major negative PR, operational and market challenges at once, the nature of which are the latest confirmations that it is no longer a precocious upstart annoying long-established rivals with its newfangled marketing antics.
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Southwest Airlines grounds more jets due to maintenance issuesSouthwest Airlines grounded more jets on Tuesday due to mechanical problems. The Dallas-based airline issued an 'operational emergency' on Friday, requiring its scheduled mechanics to show up at work or risk getting fired.
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