Could Ekin-Su be the first Islander to successfully break America?
There's no denying the power of Love Island to influence us. With each new season comes a new dating lexicon, a new cleavage-adjacent trend , the urge to buy a beanbag, and a new graduating class of influencers ready to wield their power for the highest-bidding brand. For the Islanders, winning the competition is a bonus, theThis year’s winner, Ekin-Su Cülcüloğlu, signed a, one of the biggest deals in Love Island history.
Other Islanders from this year have also landed significant brand contracts. Indiyah Polack is the new beauty ambassador for Boots, and has signed with Pretty Little Thing in her own six figure one-year deal, as has Gemma Owen; they will be the faces of its new resale platform PLT Marketplace. Meanwhile, Tafter ITV partnered with the site on a game changing partnership this year, in a move away from working with fast-fashion retailers.
According to Bannerman eBay UK has since seen an over 7000% increase in searches for pre-loved clothing on its site compared to last year. 'They also found that nearly half of viewers would consider buying pre-loved over new items since watching Love Island,' she adds. 'Tasha is an example of how the contestants can change the way people shop. She’s the most stylish of the Islanders and she chose to work with eBay over any other brand, that says it all.
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