Some U.S. communities have pushed back against the dollar store industry’s rapid growth. The opposition is reminiscent of the pushback against Walmart’s expansion in the 1990s and 2000s and the concern that the giant retailer would wipe out small stores.
County Commissioner Lorraine Cochran-Johnson in her office in Decatur, Ga. on Feb. 21, 2023.
Since 2019, at least 75 communities have voted down proposed dollar stores, while roughly 50 have enacted moratoriums or other broad limits on dollar store development, according to a new report by the Institute for Local Self-Reliance, an organization that is critical of corporate retailers and their impact on communities.
At the same time, the company is highly profitable. In December, Dollar General said its quarterly operating profit had increased about 10% from a year earlier while net sales had increased 11%, to $9.5 billion. Dollar Tree, which also owns the Family Dollar chain, is posting strong results as well. On Wednesday, Dollar Tree said its profit in fiscal year 2022 increased 23% to $2.2 billion and net sales rose 7.6% to $28.3 billion.
“We believe the passage of moratoria harm customers who depend on us to help them stretch their budgets, particularly in inflationary times,” Dollar General said in a statement. The stores were mostly in predominantly Black neighborhoods. She also witnessed, over a two-week span, two brazen thefts at the same dollar store.
Regarding the issue of crime, Dollar Tree said, “We continually invest in deploying proven crime-reduction technologies in stores located in higher-crime areas and use risk-based analysis and tactics to reduce incidents in our stores.” The company added that it turned over surveillance footage whenever law enforcement requested it.
But there was a limit to Walmart’s physical growth. Its large-format stores, designed essentially as regional shopping hubs, are not suited to every community, whereas dollar stores have smaller footprints that require less land and fewer infrastructure improvements. “Sales are really strong,” said Shannon Warner, a partner in the consumer and retail practice of Kearney, a global strategy and management consulting firm. “Consumers are voting for dollar stores with their wallets.”
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