The goal will be loading up sites with copious new content, with movies and TV shows not grand enough to inspire passions but not bad enough to inspire cancellations.
, etc.) which I have thus far sampled are… fine? They aren’t aggressively bad,” , but nor are they essential viewing.
All these major streaming services will offer different price points, different hooks, but a similar goal: That consumers will decide that their streaming service is worth a subscription while another one isn’t. The established likes of Netflix and Amazon will begin with an advantage, while Disney+ will have an edge with the, MCU and various Disney brand offerings.
Whether they intend to or not, Netflix, Amazon, Disney+ and HBO Max will be emphasizing quantity or quality, the familiar brands and IP over the original or new-to-cinema/TV franchises, the niche over the zeitgeist. That’s not to say that these sites won’t offer good movies, great TV and important art. The niche will of course, as we’ve seen with Netflix, allow underserved voices to get a seat at the table. But these positive offshoots won’t be the goal, to the extent that they ever were.
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