Sports cancellations will have significant economic implications. In 2018, global sports sponsorship was estimated to be worth $55bn
of professional sports have some kind of ritual associated with watching a game. Perhaps they wear their team’s shirt, scarf or hat to show their allegiance and bring their team luck. They may organise a “tailgate” party in the stadium car park, or head to a nearby bar to be with friends. For many, the match is the highlight of the week. And their emotions will rise and fall with the fortunes of their team.
The economic implications will be significant. Sport is a big business. As well as attending games, American fans buy around $15bn of sports merchandise annually. Globally, many fans pay to subscribe to a sports channel to watch games; the global audience for English Premier League football was 3.2bn people last season in 188 countries. Therights for Premier League matches are worth £3.1bn a season.
The cancellations are understandable. Allowing people to congregate in huge numbers during a pandemic seems like a big risk. Mass events also require a large presence of police and emergency services who may be needed elsewhere.
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