Avast, the multibillion-dollar Czech security company, doesn't just make money from protecting its 400 million users' information. It also profits in part because of sales of users' web browsing habits and has been doing so since at least 2013
... [+]Simon Dawson © 2019 Bloomberg Finance LP, doesn’t just make money from protecting its 400 million users’ information. It also profits in part because of sales of users’ Web browsing habits and has been doing so since at least 2013.
Here’s how it works, according to Vlcek: Avast users have their Web activity harvested by the company’s browser extensions. But before it lands on Avast servers, the data is stripped of anything that might expose an individual’s identity, such as a name in the URL, as when a Facebook user is logged in. All that data is analysed by Jumpshot, a company that’s 65%-owned by Avast, before being sold on as “insights” to customers. Those customers might be investors or brand managers.
“Typical customers would be, for example, investors, who would be interested in how online companies are doing in terms of their new campaigns,” the new Avast chief explains. Say Amazon launches a new product—Jumpshot could determine how much interest it’s getting online.is a little more detailed, promising “incredibly detailed clickstream data from 100 million global online shoppers and 20 million global app users.
“So we absolutely do not allow any advertisers or any third party ... to get any access through Avast or any data that would allow the third party to target that specific individual,” he adds. As for how much money this actually makes for Avast, it’s around 5% of overall revenue, says Vlcek. Given the first half of 2019 revenue stood at just under $430 million, that’s still more than $20 million.
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