Rian Johnson, the writer and director of “Knives Out,” revealed that Apple will permit film productions to use its products onscreen, but bad characters can’t have an iPhone on camera.
Key Points
"Not 'cause it's lascivious or something, but because it's gonna screw me on the next mystery movie that I write. But forget it, I'll say it, it's very interesting." It makes sense that companies like Apple don't want to have their products promoted in the hands of movie antagonists, in the same way that soda companies don't want audiences to see cans of their famous brands tossed into trash bins on the big screen.If you haven't seen "Knives Out," now would be a good time to stop reading if you don't want the ending spoiled.
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