Apple’s CEO revealed a new partnership as part of its Racial Equity and Justice Initiative.
Cook talked to participants in a program called Photo-Fantastic, where 15 Black photographers had put together photo shoots and videos in a week, asking them about their experience and how they’d found the program. As is always the case with Cook, he was attentive, listening carefully and asking deftly searching questions. I’ve seen him do this before, winning over the people he talks to with his sincerity, his genuine interest.
Apple said it would to spend $100 million when the initiative was first announced in 2020. But since then? “We have blown right past our initial commitment of $100 million, way beyond it,” Cook said. To be specific, the figure is already above $150 million.
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