Apple's 'The Morning Show' is being called 'brutally dull' and 'underwhelming' by critics despite its lavish $300 million budget

Apple's flagship TV series, 'The Morning Show,' is receiving negative reviews ahead of the launch of Apple TV Plus on Friday.

Apple TV Plus'"The Morning Show" is receiving mostly negative reviews ahead of the launch of the service on Friday. The Hollywood Reporter called the pilot"brutally dull" and Rolling Stone wrote the series struggles to justify the streaming service's existence. But Entertainment Weekly and AV Club both wrote that the series shows promise. Visit Business Insider's homepage for more stories.

Apple TV Plus'"The Morning Show" is receiving mostly negative reviews ahead of the launch of the service on Friday. The Hollywood Reporter called the pilot"brutally dull" and Rolling Stone wrote the series struggles to justify the streaming service's existence. But Entertainment Weekly and AV Club both wrote that the series shows promise. Visit Business Insider's homepage for more stories.

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