Apple, the company that created the modern-day smartphone, is relying on technology customers are already extremely familiar with, like cameras, and taking a backseat when it comes to smartphone innovation. But could the company's dedication to familiar technology be a benefit to the iPhone lineup?
early in 2019. And besides cameras, Samsung has experimented with folding screens, mobile desktop interfaces, gesture controls and more in the past year.
Apple, the company that created the modern-day smartphone, is relying on technology customers are already extremely familiar with, like cameras, and taking a backseat when it comes to smartphone innovation. But the company's dedication to familiar technology could be a benefit to the iPhone lineup. Companies that make Android devices have a roster of smartphone firsts that later found their way to Apple products.built a fingerprint sensor into its Atrix 4G phone back in 2011, 2 years before the iPhone 5S brought TouchID to the iPhone. Also in 2011, Samsung brought big phones into the mainstream with its Note series, creating the "phablet," or phone-tablet hybrid, something Apple took note of for its Plus and Max versions of iPhones starting with the 6 Plus in 2014.for example.
the camera is one of the five most important features in a smartphone for customers. Apple ticked that box on the iPhone 11 Pro lineup. This same poll also suggests battery life, ease of use, memory and durability as important to phone buyers, most of which were addressed during the iPhone 11 announcement in September. This reliance on familiar technology also allows Apple to focus on new ventures, like Apple TV+ and other devices and services Apple has not made public yet.
Looking at Apple's history as the creator of the modern smartphone, it's disappointing to see a lack of innovation on the newest iPhones. It's also hard to argue with Apple's decisions when it holds aRelated Tags
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