Apple’s mixed-reality headset is expected to be released in June and sell for $3,000.
Apple Inc.’s first groundbreaking hardware product in nearly a decade, a mixed-reality headset expected in June, should jolt a flagging metaverse market — but it will not necessarily revive it overnight.
Apple AAPL executives are cautious about sales of the $3,000 headset, which will reportedly be called Reality Pro or Reality One. They expect to sell about 1 million of the headsets in the first year, or $3 billion worth, according to a Bloomberg report. That would put the headset on a similar trajectory as the Apple Watch —itself hardly a hit product out of the gate.
The technology has yet to catch on, Windsor told MarketWatch, because it has so far been unable to “deliver a decent user experience.” Hardware sales have lagged amid a dearth of apps, prompting Meta Platforms Inc. META this month to slash the price of its Oculus headset. Facebook’s parent company is also in the midst of a second round of layoffs to cut costs following criticisms that it spent too lavishly on its metaverse push. Meta’s Reality Labs generated almost $2.2 billion in 2022 revenue but endured an operating loss of $13.7 billion.An estimated 8.
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