The cheaper iPhone SE and the popularity of the iPhone 11 series, along with deep discounts, helped Apple get a boost in China in the second quarter.
"iPhone 11 remains the best-selling model in China. iPhone 11 has consecutively led as the best-selling model in China since last September, which indicates the strong brand power of Apple amongst Chinese consumers," Flora Tang, research analyst at Counterpoint Research, told CNBC by email.
On the services front, Apple also appeared fairly resilient. The App Store generated $4.4 billion in gross revenue in the second quarter, down 4% from $4.6 billion in the first quarter, according to data from Sensor Tower. However, that was a 13% year-on-year rise. A third of smartphones sold in China in the second quarter were 5G handsets, the highest adoption in the world, according to Counterpoint Research.potentially named the iPhone 12, to support 5G"We expect 5G iPhones to gain immediate traction in China, if Apple goes for a juicy pricing strategy. Chinese consumers have been well educated about the benefits of 5G, and Chinese telecom operators are promoting competitively priced 5G plans," Counterpoint Research's Tang said.
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