Rumors have claimed Apple is working on a cheaper version of its Vision Pro headset, but a new report says the company may have abandoned the project entirely.
Apple’s Vision Pro headset is still months away from launching, but one well-known analysts has already painted a bleak picture for the device. According to the assessment, Apple might have canceled a low-cost version of the Vision Pro, leaving potential customers in the lurch.
Kuo doesn’t explain why the more affordable model has apparently been abandoned, but notes that “Unless Apple significantly reduces the price of Vision Pro, the anticipated significant shipment growth in Vision Pro shipments starting in 2025 may not materialize.” Recommended Videos A troubled road ahead It’s not encouraging news, but that’s not all Kuo had to say on the matter. The analyst’s report added that shipments of the original Vision Pro could be well below the one million units the market currently anticipates. Indeed, Kuo believes Apple could ship 400,000 to 600,000 units “at most.” That’s similar to what previous reports have predicted.
All this bad news is a shame, Kuo seems to contend, because the headset “will undoubtedly provide users with an excellent experience.” Apple products are known for their quality as well as their high prices, but if Apple can’t solve the Vision Pro pricing problem, all that effort might have been in vain.
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