How is Apple's podcast subscription service opening up the world for the BBC?
The BBC has produces, broadcasts, and uploads a lot of audio. Putting aside the shows that are only accessible throughbecause of the unique way the BBC is funded in the United Kingdom by the licence fee it can't make all of its podcasts open to the whole world for free in the way that it does in the United Kingdom.
The Apple Podcasts subscription service allows podcasters to charge for access to their episodes, rather than have them on the open internet. Through the subscription service, BBC Studios now has a cost-effective and simple to implement route to bringing the podcasts to new markets. Labelled, as BBC Podcasts Premium, the podcasts are currently are available in the US and Canada, with more territories and more podcasts expected in the future.
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